Web Services/SOA promises great value to the enterprise by allowing for the integration large complex IT systems and the advancement of agility and efficiency.  But what is the real value?  What are the costs savings for your architecture?  What new services can be offered internally to your users?  How do you design, manage and implement a Service Oriented Architecture that will not only offer you benefits today, but pay dividends down the road?

In this one day conference, attendees will learn the following:

• Understand how new services can be offered to the enterprise through a SOA
• How to design a robust SOA that meets today’s requirements and is flexible for future needs
• Strategies for securing your SOA: How to authenticate users and control access
• How to overcome the challenges that SOA implementation presents
• How to deal with issues of performance management & maximize SOA uptime while providing consistent levels of quality and reliability
• How to align business & IT through a SOA
• How to uncover the true cost of Web Services/SOA to the organization
• How to measure ROI for your SOA
• How to leverage SOA to reuse current services instead of recreating services
• What role does SOA play with VoIP?
  
   

8:00 am - 9:00 am - Registration and Continental Breakfast

9:00am - 10:00am
SOA Governance: A Lifecycle Approach
Pradipa Karbhari, National Director, Web Services and SOA, SilverTrain, Inc.

SOA governance can be defined as the set of policies, procedures and practices which enable enterprises to manage a SOA framework. SOA Governance addresses the challenges in building loosely coupled services with interoperability, providing a systematic way for finding and reusing these services, managing and enforcing policies at run-time, controlling changes and providing the ability for dependency/impact analysis.

 This session discusses the following

• Challenges in SOA deployments
• The importance of SOA governance and management
• The SOA system of record
• Design-Time and run-Time governance
• Ensuring service reusability
• Enforcing policies
• The feedback loop from run-time to design-Time

10:00am - 10:30am - Refreshment Break

10:30am - 11:30am
Harnessing the Power of Reusable Services
Robert D. Schneider, Director of Client Services, Above All Software

For the past couple of years, SOA has been praised as the universal integration technology, and the future of IT, based on the premise of building applications from reusable components. As you implement SOA solutions, moving from pilots to real-world service-oriented integration and applications, you will face new challenges. These include:

• Redundant and inconsistent definitions of business functionality and information across applications.

• Inability to map and relate complementary functionality and information across applications.

• Misalignment of functionality and information to new and emerging business needs.

To get the most value from SOA requires "right-sized" business services aligned to business needs. It requires easy reuse of those services across the organization in rapidly created, new integrated solutions. And it requires that solutions be assembled, not coded, so that they are fast and flexible enough to accommodate new requirements as fast as they arise.

Join us to learn that the way to support this level of flexibility is through simplicity.   Understand how SOA is not just a set of integration technologies, but is a mindset, a strategy for reuse at an enterprise level.  Learn the practical methodology of mining, refining, assembling and deploying reusable services to the business users, keeping IT ahead of the needs of the business.

11:30am - 12:30pm
How to Bulletproof Your SOA
Prakash Sinha, Director, Product Management, Reactivity

The single most common problem constricting SOA and Web services is security.  By ignoring security in the development cycle you expose your organization to a multitude of risks that will hinder you throughout the services lifecycle.  Our speaker will discuss how bulletproofing SOA from design to deployment will result in a shorter services development cycle, and faster time to market.

You'll learn:

• Why you should bulletproof your SOA

• How to conduct a successful security POC

• How a leading relationship marketing company discovered that their client-mandated focus on securing their SOA resulted in fast ROI and secure, reliable reuse for their services,

• Best Practices for testing that your SOA is bulletproof 

12:30pm - 1:30pm - Luncheon

1:30pm - 2:30pm
How to Manage Web Services/SOA Performance
Kevin Rice, Enterprise Architect, Allstate Insurance Co.

Kevin Rice is an Enterprise Architect at Allstate Financial, a business unit of Allstate Insurance Co.   He was the project lead architect for the award winning financial services Web site www.accessallstate.com , a leader for the creation of enterprise wide reference architectures, and is currently leading a group to build out Business Framework solutions within a Service Oriented Architecture.

Kevin has learned that the components that make up an application will be more dispersed and there are implications to go along with the benefits. He will cover:
1. Development complexity (more teams, several internal & external priorities)
2. Testing difficulties
3. Performance
4. Troubleshooting

2:30pm - 3:00pm - Refreshment Break

3:00pm - 4:00pm
A New Way of Thinking:  How to Deliver Communications Services within the Context of a Service Oriented Architecture
Todd Landry, Senior Vice President, Product Management, Sphere Communications

Today’s business-savvy CIOs are exploring ways in which information technology can be better leveraged to improve the efficiency and productivity of the enterprise. In practice, CIOs are embracing the concepts of Service Oriented Architecture and rethinking how the different business systems in use within the enterprise can be designed to allow each system to leverage the benefits of any other system.

With the maturing of web service technology, complex business systems can now work together to deliver solutions in highly customized ways to end users. Increasingly, applications are adapting to the specific needs of users rather than users being forced to adapt to the available functionality of applications.

In this session you will be provided with strategies, tactics and suggestions that will allow you to leverage your SOA to provide communication offerings to support business critical applications.

4:00pm - 5:00pm
How IT Departments Have Designed, Implemented and Managed the Use of Web Services/SOA to Meet the Business Needs of the Enterprise
Moderator: Dan Horwich, CAMP IT Conferences
Panelists: Jim Block, IT Program Manager, Baxter Credit Union
Kevin Rice, Enterprise Architect, Allstate
Thaddeus Marcelli, IT Strategist, Motorola