Conference
Program
8:00am - 9:00am -
Registration and Continental Breakfast
9:00am-10:00am
Motivation, Money, and
Millenials: 3 Reasons Software Development is
Fundamentally
|

Rawlins |
Changing ( And What It Means to
You )
Nathan Rawlins, Senior Director Product
Marketing, Serena
We are at the beginning of
one of the most exciting periods in application
development ever. (And no, we're not talking
about the recession.) The confluence of several
developments are leading to a fundamental shift
in the way we develop, deploy, maintain, and use
business applications.
Individuals and businesses
that adapt fastest are going to get ahead.
Are you ready?
10:00am - 10:30am - Refreshment Break
10:30am - 11:30am
|

Chomko |
How to Leverage Web Technology to Drive Business
Growth to Prepare for the Recovery
Roy Chomko, President, Adage Technologies
While your competitors worry about the economy,
now is the time to be strategic.
How can you leverage web technology to position
your company for growth when the economy
recovers?
Are you effectively engaging your customers with
web technology?
What are key components to a successful web
application implementation.
In this session you will learn the following:
-
Why web
technology will continue to be a key
component in remaining competitive in the
marketplace
-
How to identify
web projects that will provide ROI.
-
Best practices
for web application development
-
Future trends in
web technology
-
How to choose
the right web architecture and tools for
your business’ needs
11:30am - 12:30pm
|

Gill |
Web Services:
Clarity through the Cloud
Todd Gill,
President, Ossia Systems
Web services have
emerged as one of the most powerful technologies
for integrating applications in existence. From
desktop applications, to complex web
applications, to PDA applications - web services
are the standard for application integration. As
this technology has matured, an ever-growing
number of companies (and individuals, whether
they know it or not) are using this technology
every day. This discussion will explain how this
extremely useful technology can help you:
-
Securely
integrate your existing applications and
systems - even if they run on different
platforms, in different locations, and on
different networks
-
Outsource
specific pieces of application functionality
to 3rd party vendors
-
Offset risk by
using 3rd party web services to handle
sensitive transactions or to store sensitive
data (or create additional revenue streams
by handling these transactions for others)
-
Extend the life
of your existing code libraries, reducing
the frequency of costly re-writes
-
Use all of the
above to effectively build and manage your
company's application portfolio
12:30pm - 1:30pm - Luncheon
1:30pm - 2:30pm
|

Zimmerman |
Bringing Predictability to the Software
Development Process
Bob Zimmerman, Vice President
Service Delivery, Geneca
In the midst of our sputtering economy, the
single most important success factor for IT is
to deliver business value. Unquestionably, this
ability goes hand in hand with a predictable
delivery process.
Even the most challenging custom solutions can
be brought to market predictably, quickly and
without risk. This session will help you
identify the obstacles that hinder your
team’s ability to deliver on business
expectations. Topics we will cover:
-
Why
some initiatives fail while others are
surprisingly successful
-
How the business can inadvertently set IT up
for failure
-
Understanding your organization in terms of
process, roles and metrics
-
How to measure success in a way that makes
the most sense to the business
2:30pm - 3:00pm - Refreshment Break
3:00pm - 4:00pm
|

Cleary |
Application Development Metrics That Matter
Rod Cleary, Sr.
Manager, Process Quality Assurance, Sallie Mae
The options for
measuring the effectiveness of the software
development process are endless. Understanding
both what to measure and why to measure it
enables real application development process
improvement.
In this session
attendees will learn how to:
-
“Common-size”
application development metrics
-
Show the cost of
poor quality (in hard dollars)
-
Six key software
metrics that scale from the small project to
the large software release
-
The right
“light” organization structure to support
the software metrics program
4:00pm
- 5:00pm
|

Franklin

Massel |
How to Best Understand the Application Needs of
the Business During Challenging Times (panel
discussion)
Moderator:
Keith Franklin, Midwest Regional General
Manager, Magenic
Panelists:
Bruce Massel,
Vice President-IT, Fidelitone Logistics
Douglas Thompson, Manager, Development,
TransUnion International
Oliver Gorman, Technical Architect, Underwriters
Laboratories
and
other
application development
professionals from IT departments
In this session attendees will learn from a
group of seasoned IT application development
leaders.
Topics that will be covered include:
-
How to strengthen relationships with the
business to insure applications are meeting
the exact business requirements
-
How the applications have helped moved the
business forward in terms of increased
revenue, decreased costs, increased customer
satisfaction
-
How companies have gained competitive
advantages
-
Pitfalls to avoid when working with the
business
-
How to drive ROI with your application
development projects

Conference Price:
$219.00 per person
What You Will Learn
In this one day
conference attendees will learn:
-
An understanding
the role that Application Development plays
in IT Governance
-
How to
prioritize projects on defined business
value to the organization
-
How to work
through the top issues that face the
Application Development Professional
including
-
Application
Strategy, Application Development Strategy
and Application Development Technology
Strategy
-
How to build
next generation applications with SOA and
Web 2.0 Technologies
-
How to achieve
predictability and consistency through
software development
-
How to execute a
successful application development project
and articulate the results to management
-
Strategies for
translating business requirements into
technical and functional requirements
-
Using Business
Process Analysis to identify the major
boundaries and business value of your
project
-
Strategies for
application performance management
-
Strategies for
effective application testing
-
How to work
through development process management
-
Accurately
defining requirements Management

Conference Price:
$219.00 per person
Each attendee will receive a certificate
awarding 7 CPE credits for CISSP continuing
education, in addition to 0.7 CEUs and 7 PDUs.
CISSP is a registered certification mark of
(ISC)˛, Inc.
Exhibits
As is always the
case at CAMP IT Conferences events, the talks
will not include product presentations.
During the continental breakfast, coffee breaks,
and the luncheon break you will have the
opportunity to informally meet representatives
from the following sponsoring companies, who
have solutions in the area of the conference.